A social experiment to see how people react to a young girl being publicly bulliedhad heart-warming results.
The film, made by Uptv to raise awareness of the issue as part of Bullying Prevention Awareness Month, shows two girls taunting their younger companion loudly at a bus stop.
The actors convincingly taunt the youngster with quips about her not having any friends as several different strangers listen in.
At first it appears that no-one will intervene, until the second half of the film shows their reactions.
When one of the bullies tells the young girl she needs to wear make-up, a woman sitting nearby snaps back: “No she do not!”
In a particularly poignant moment, a burly security guard tells the girls off after they call their victim a “freak” for reading.
The man then says to the girl: “You keep reading!”
On three occasions adults ask the girl if she wants to join them instead, with one woman complimenting her bag and one man playing the harmonica for her.
The video also features statistics about bullying including the alarming fact that one in three children will experience it.
Uptv produced a handy guide for parents to recognise the signs in their child and how to deal with the situation.